The APEX Team

APEX’s Development Team consists of successful local business leaders with significant experience in the development, technology, entertainment and automotive industries. In addition, each member of the APEX team is passionate about automobile racing. APEX’s strong motorsports relationships, financial and product development expertise and Phoenix’s unique demographics combine to make the development of APEX a reality with a strong platform for immediate traction and future growth.

Jason Plotke, Managing Partner & President

Jason is a 20-year automotive industry veteran and innovator. He is the founder and Chairman of Echo Automotive, a company that developed technologies and products that allow the cost-effective conversion of existing vehicles into highly fuel-efficient hybrids and plug-in hybrids. In addition, Jason used his expertise to create a company that became a Tier 1 supplier to General Motors. 
He is an amateur racer and automotive aficionado.

Matt Williams, Managing Partner & Vice President

Matt is an 14-year automotive entertainment industry veteran. He is the former Sales Manager of a North American racing school focusing on specializing in racing, high performance driving and corporate programs. Matt is also a former Barrett-Jackson Sponsorship Manager. While at Barrett-Jackson he worked with some of the largest and most notable automotive and lifestyle brands in the world. Matt is an amateur racer and automotive event specialist.

Jim Beatty, Managing Partner

Jim is the founder and former CEO of privately held Phoenix, Arizona-based OEM Surplus, Inc., a semiconductor capital equipment manufacturer and innovator. OEM Surplus, Inc. has over 250 employees, two national manufacturing facilities, two international manufacturing facilities and operations in ten countries.  Jim is also a successful small business investor, real estate investor and real estate developer. He is an avid car collector, restorer and amateur racer.